3 tips to supercharge your SaaS growth + what you need to know about deepfakes

AI-generated deepfake texts are evolving beyond video and audio

Now deepfakes are not just about audios and videos, but even writing, where models are being trained to produce text that mimics specific authors, brands, or even historical figures with such precision that it’s becoming harder to distinguish between real and fake writing. This technology is pushing the boundaries of what AI can do in content creation, raising new ethical concerns about misinformation, authorship, and accountability. The impact on media, journalism, and even legal documents could be huge!

2 quotes that got me thinking!

"What you seek is seeking you."
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- Rumi

"The only true wisdom is in knowing you know nothing."
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- Socrates

3 tips for growing your SaaS product, like a pro!

1. Run paid ad campaigns with high-intent keywords
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Invest in paid ads, such as Google Ads or LinkedIn Ads, targeting high-intent keywords related to your product can quickly bring in quality leads. Ensure your ad copy highlights the value of your product in solving specific pain points. Asana, does it very well, it used paid ads on Google and LinkedIn targeting productivity-focused keywords, driving leads to their platform by addressing pain points like project management and team collaboration.
Result? They have over 150,000+  paying companies in 200+ countries.

‍2. Create a strong brand identity and story
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Build a strong brand identity that resonates with your target audience. Share your company’s story, vision, and mission to create a connection with users. People often buy into a story as much as a product. Shopify created a strong brand identity centered around empowering entrepreneurs to build their businesses. Their content and messaging focus on success stories, reinforcing their brand values and attracting customers who align with their mission.
Check out Shopify's story.

‍3. Develop a referral network with influencers
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Partnering with industry influencers or thought leaders can give you access to a broader audience. Influencers can introduce your SaaS product to their followers, driving both brand awareness and conversions. Airtable influencer partnerships are worth checking out, they have worked with influencers in various industries to promote their product.