Let your SaaS product sell itself

Here are 3 actionable tips for growing your SaaS product  

1. Encourage social sharing of achievements within the product:

Create a user community (forums, Slack groups, or social media) where customers can interact with each other, share tips, and get help. Not only does this increase engagement, but it also boosts loyalty and gives users a sense of belonging. A community will also give you a chance to resolve their issues directly.
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‍2. Create a referral program:
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Word-of-mouth is one of the most powerful tools in growing a SaaS business. Incentivize current customers to refer others by offering discounts, credits, or exclusive features in exchange for successful referrals. This can lead to organic, low-cost user acquisition. Have you seen PayPal's referral program, a perfect example?
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3. Use customer testimonials and case studies:
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Social proof is a powerful way indeed! Highlight testimonials from happy customers or create detailed case studies that showcase the tangible benefits your product has brought to users. These stories can build trust with potential customers and encourage them to try your product. You can easily find feedback of your product on app stores, collect them & present them in a beautiful way.

One new thing I learned this week – Product Led Growth (PLG): Reduce dependency, let self-serve products sell themselves

Have you ever booked a meeting on Calendly? Yes. Hasn't Calendly made the entire call booking process so easy? Definitely yes. Cool, then you already know what Product-Led Growth is. The idea is simple: Let your product do the talking. Companies like Slack, Notion, and Calendly have nailed this by creating self-serve products that sell themselves. These days, PLG has become the go-to strategy for SaaS companies.

Why is it a secret sauce for SaaS owners?

✅Lower CAC (Customer Acquisition Cost): PLG flips the script by reducing dependency on expensive sales teams and instead using a freemium model to attract users.

✅ Viral Growth: A great product experience can lead to word-of-mouth adoption, turning users into brand advocates.

✅ Data-driven Insights: With PLG, you can track user behavior to understand what drives engagement and optimize for it.

The key takeaway?
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PLG isn’t just about reducing costs—it’s also not about replacing your marketing & sales team, but it's about creating a frictionless experience that lets users find value first, and fast. As a SaaS founder, you can focus on crafting a stellar onboarding process and leveraging user feedback, and you will win the growth game.

A pro-tip from me!

Start small by offering a freemium tier or a free trial to let users experience the core value of your product. Use in-app prompts and analytics to nudge trial users toward upgrading.