Crafted Cloudpresenter's high performing engineering team, slashing 52% in costs

About 

Cloudpresenter is an all-in-one video conferencing platform designed for seamless management of virtual meetings, live webinars, and online presentations. With features tailored for both presenters and audience members, Cloudpresenter delivers a friction-free and engaging experience for various events, conferences, and webinars.
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Challenges

1. Limited Team size: Finding exceptional engineers with the specific skill sets aligned with Cloudpresenter's needs in proved challenging and time-consuming due to a limited talent pool.
   
   
2. High engineering costs: The cost of recruiting, training and retaining a skilled engineering team  was straining their budget, limiting their resources for growth and marketing initiatives.

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Our Solution

Momentum helped built a high-performing engineering team in India, meticulously aligned with Cloudpresenter's specific skillset requirements. This dedicated team fostered seamless collaboration and ensured product development efforts were firmly anchored in Cloudpresenter's goals and vision.

Our approach lied in a collaborative and iterative process to enhance Cloudpresenter's engineering and product development needs. This strategy unfolded in the following key stages:
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1. Assessment and analysis
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• Sharing project details: Although Information Architecture Document had already been written by Cloudpresenter upto certain extent, some gaps had to be filled by Momentum by product implementation standpoint. IA document helped stakeholders understand the purpose and delivery channels of Cloudpresenter.

• User and Competitive Research: We leveraged Cloudpresenter's existing competitive research to conduct a comprehensive, user-centered analysis focused on design trends, user behavior, and competitor pricing. This analysis informed Cloudpresenter's design and strategy decisions.
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2. Design process : 
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• Low Fidelity Designs: We created low-fidelity wireframes that mapped out key user journeys across the Cloudpresenter platform. These journeys encompassed sign-up, onboarding, activation, conversion paths, and critical platform-specific tasks, all aimed at identifying the most user-friendly workflows.

• High Fidelity Designs: High-fidelity mockups delivered pixel-perfect representations of each screen in various states. The Cloudpresenter team experienced the final product's look and feel. For complex user journeys, additional user testing was recommended.

• Product Copy: Based on our experience we offered recommendations for product copywriting, focusing on clarity, user engagement, and brand consistency. While Cloudpresenter retained final approval authority, Momentum’s expertise ensured the messaging resonated with their ideal clients and aligned seamlessly with Cloudpresenter's established brand identity.
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3. Engineering:
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• Design & Engineering: Collaborative development was ensured  where engineering team would also play a role in recommending design implementation in terms of making sure that engineering resources, logics and architecture are optimized for maximum performance .

• Agile development: We adopted an iterative agile development methodology, allowing for continuous feedback and rapid feature implementation. This ensured Cloudpresenter's product remained adaptable to evolving market demands and user needs.Additionally, short development sprints facilitated frequent code reviews and testing cycles, minimizing potential bugs and ensuring a high-quality codebase. 

• Testing: Comprehensive testing strategy was followed for Cloudpresenter platform. Functional testing verified all features functioned as intended, while manual testing explored real-world user interactions. This collaborative approach delivered a high-quality, user-centric product.
  
  

Results

Cloudpresenter's collaboration with Momentum for a dedicated engineering team resulted in a significant 52% reduction in costs compared to in-house hiring. This surplus allowed for increased investment in marketing, elevating the marketing budget by 27%. Consequently, this strategic partnership facilitated a streamlined time to market, culminating in the successful launch of the product within a mere 6 months, featuring 3 compelling key modules.