Driving LegalWiz’s unique website traffic growth to 202% within a year

About 

LegalWiz is an online legal service provider that caters to the needs of startups and MSMEs in India. They offer a comprehensive suite of services to help businesses navigate the legal and financial landscape, including company registration, trademark registration, GST return filing, accounting and bookkeeping, and legal compliance services.
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Challenges

1. Organic website Traffic: Prior to our efforts, LegalWiz was only attracting a fraction of its potential audience, limiting their growth potential.
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2. Engagement: Visitors engagement was insufficient to reach value realization and drive services and offerings adoption.
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3. Client Acquisition: Capturing market share with high competitive landscape, LegalWiz needed a strategy to convert website visitors into paying clients and establish themself as a trusted resource.
   

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Our Solution

At the core of our approach was the development of a comprehensive growth strategy focused on optimizing website traffic. This strategy from our playbooks unfolded through a carefully crafted course of action, which included:
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1. ICP Identification: Conducted extensive market research to understand the specific legal and accounting needs and pain points of startups, SMEs and individuals.
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2. Keyword Gap Analysis: Analyzed the legal and accounting industry's top, middle, and bottom of the funnel keywords to Identify content opportunities and areas for optimization.
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3. Content Strategy: Created a diverse range of content formats including informative blogs, legal guides, accounting resources, and downloadable templates, amounting to around 75,000 words over first 6 months.
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4. On Page SEO Optimization: Conducted a comprehensive one time audit followed by quarterly health checks to ensure optimal on page Performance.
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5. Social Media Presence: Crafted engaging social media posts tailored to LegalWiz's audience on LinkedIn, Twitter, and Facebook. Repurposed blog content into visually appealing posts for wider reach.
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6. List Building and Drip Campaign: Implemented an email list building strategy with valuable resources for the target audience, complemented by a drip campaign to nurture both email subscribers and potential clients.
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This methodical approach ensured that every aspect of LegalWiz's online presence was optimized for growth, resulting in tangible results and positioning LegalWiz for continued success.
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Results

Our data-driven approach propelled LegalWiz's online presence and credibility. Within a year, LegalWiz saw a phenomenal 202% increase in weekly unique website visitors, reflecting a surge in brand awareness, while on the website, average time spent went to 6 minutes from 2.3 minutes in just 7 months. LegalWiz's SEO efforts translated into powerful lead generation, with 29% of new business coming through organic search and LegalWiz capturing a remarkable 1% share of all new business registrations in India, solidifying its position as a dominant and trusted resource in the legal services market.
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