Raising MQLs by 47% for a leading life sciences consulting firm

About‍

A prominent life sciences consulting firm with a wealth of industry expertise and a diverse service portfolio. Despite their strong standing, they struggled to translate their expertise into a robust online presence and generate qualified leads.

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Challenges

1. Fragmented Digital Ecosystem: Inconsistent brand identity across website, social media, and other digital channels.
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2. Outdated Website: Subpar design and user experience hindered engagement and conversions.
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3. Limited Digital Marketing Expertise: Difficulty attracting and retaining skilled professionals to fuel digital transformation initiatives.
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4. Lack of Data Analytics: Inability to track campaign performance and make data-driven decisions.

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Our Solution

Our core approach was to collaborate with the client to address these challenges and drive the company's digital marketing transformation by providing:

1. Dedicated Offshore Marketing Team: We assembled a specialized team of digital marketing experts, including specialists in SEO, content creation, social media management, and data analytics. This dedicated offshore team was fully integrated into the client's operations, ensuring seamless collaboration and alignment with the company's business objectives.
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2. Integrated Digital Ecosystem: The offshore team worked closely with the client to streamline its digital presence, consolidating the company's online channels and implementing a cohesive brand strategy across all touchpoints. This helped to enhance the client's online visibility and deliver a consistent customer experience.
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3. Website Optimization and User Experience Enhancement: Leveraging the expertise of the offshore team, Momentum Ventures conducted a comprehensive audit of the client's website and implemented a range of optimizations to improve the user experience, boost engagement, and drive conversions.
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4. Data-Driven Decision Making: Momentum Ventures helped the client establish a robust data management and analytics framework. This empowered the company to make informed, data-driven decisions and continuously optimize its marketing strategies.
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5. Talent Development and Knowledge Transfer: To address the challenge of talent acquisition and retention, the offshore team worked closely with the client's in-house staff, providing training and knowledge transfer to build their digital marketing capabilities and ensure the sustainability of the transformation initiatives.

Results

The partnership has driven a 197% growth in website traffic from targeted audience segments within the life sciences industry. Additionally, the client has experienced a 47% increase in qualified leads generated through content marketing and lead nurturing campaigns. Furthermore, the client has seen a 58% increase in conversion rate from website visitors to qualified leads, indicating a more engaged audience. The client has also elevated its search visibility, with a 29% improvement in search engine rankings and organic visibility for key industry-relevant keywords.